It’s not scotch, it’s not bourbon, it’s JACK!
«We do things a little differently around here – and that’s what gives Jack Daniel’s its distinctive character. We charcoal mellow our whiskey drop by drop, then let it age in our own handcrafted barrels. And we don’t follow a calendar. Our Tennessee Sippin’ Whiskey is ready only when our tasters say it is. We use our senses, just like Jack Daniel himself did. In fact, more than a century later, our Tennessee Whiskey is still judged the same way. By the way it looks. By the way it smells. And, of course, by the way it tastes” (producer)
Why Jack Daniel named his whiskey “Old No. 7” is a mystery. But there are some theories:
it may be the number of girlfriends he had
the way he wrote the letter “J”
because it’s lucky