JOHNNIE WALKER RED LABEL is the world’s best-selling Scotch Whisky. It’s renowned for its bold, characterful taste – balanced to shine through even when mixed. It’s a flavour the Walker family has never compromised on.
The character of the whisky is defined by intense, spicy, zingy, edgy flavours. RED LABEL bursts onto the palate with the freshness of spray from a crashing wave, followed by the zing of aromatic spices and finally a long, lingering, smoky finish. The sensation in the mouth is complex – ‘sweet chilli’ is a good description of this taste and the tingling sensation on the tongue.
Alexander Walker created the distinctive square bottle in 1860, with a label angled at precisely 24°. In a world that predominately uses rounded bottles, it soon became the most recognised whisky globally – it’s an iconic design for an iconic whisky.